If you are thinking of hiring a web developer to design your website, it is imperative that you hire someone with SEO skills and knowledge.
SEO is vital to any business that operates online, however, not everyone understands that. For best results, SEO needs to be built into the web design process, not added in later.
In this article, we will discuss the importance of hiring a web developer who knows SEO and incorporates it into your web design.
What is SEO?
First, you may be wondering what exactly is SEO? SEO is short for search engine optimization and to put it simply, SEO helps your business be found through web searches.
There are a myriad of techniques that can be used to help make sure that your business is ranking high in search engine results for your targeted products and/or services.
The Importance of Implementing SEO During the Design Process
In today’s digital world, your website is more of a centerpiece for your business than ever before. The largest source of traffic to a website is generally through organic search, so if you are not employing SEO techniques, your website is more likely to get lost in the shuffle and not get a lot of traffic.
Too often, businesses don’t consider SEO or even understand it. So, when they hire a web developer SEO is not even on their radar. You can get a beautiful, shiny website created for your business, but without proper SEO techniques you will fail to compete with your competition.
There is nothing worse than spending a whole lot of money on a fancy web design only to have to completely re-do it or start from scratch because SEO techniques were not implemented.
Developing an SEO Friendly Website
In order to build an SEO friendly website, it takes careful planning and execution to represent your business and services in a way that is friendly to search engines. Ensuring that search engines can easily crawl and understand the content on your website is the first step in ensuring your business is present on search engine results pages.
We believe that the best way to optimize your website is to work with search engines, not against them. A web developer who is skilled in SEO techniques will know what Google and other search engines are looking for and will work with them to maximize your website.
Before any web development work begins, you should have a solid digital marketing plan with a clear business model in mind. You and your web developer should be able to sit down and come up with a clear action plan for your business prior to any work being done.
Your competition will need to be analyzed as well as a comprehensive identification of your target market and keywords.
Failure to choose a web developer who is skilled in SEO will not only waste time, you will be wasting money as well. You may get a shiny new website from any run of the mill web designer, but without SEO built into the design, you are behind the eight ball.