If you are currently using Facebook Ads, or are planning to use them in the near future, the most important tool you can have is a Facebook Pixel.
Using a Facebook pixel will help you to get the most out of your Facebook ads and budget. Not sure what exactly a Facebook pixel is or how it can help you? Keep reading to learn more.
What Exactly is a Facebook Pixel?
Simply put, a Facebook pixel is a code that is placed on your website that will help you to track your conversions from your Facebook ad campaigns.
This technology works by triggering cookies that tracks users as they interact with your website and your Facebook ad campaign.
This can help you to optimize ads based on the data collected, create targeted markets for future ads and remarket your product or service to your qualified leads. All of these help you to get the most out of your Facebook ads and ensures your marketing dollars are going to good use.
Benefits of a Facebook Pixel
There are multiple ways that you can use the data collected from your Facebook pixel to fine tune your ad strategy.
- Track Conversions: incorporating Facebook pixel allows you to monitor how people interact with your website after clicking on your ad.
- Remarket: pixel tracking software allows you to retarget customers who have already visited your website. You can even show an exact add to people who viewed a certain product or left a product in their shopping cart without finalizing the sale.
- Create Lookalike audiences: Using its targeting data, Facebook can help you to build a lookalike audience of people who have similar likes and interests to the people who are already visiting your website.
- Run Effective Ads: Facebook pixel can help you to run more effective ads by improving the quality and the people you target.
Why Not Having Facebook Pixel Will Cost you
If you are running Facebook ads without implementing pixel, chances are you are losing money. You could be losing thousands by understanding and using this vital technology.
If you are not tracking your ads and evaluating what is working and what is not, you are wasting your marketing dollars.
The ability to track the precise actions of your ads will allow you to best market your business and will ensure the highest return on investment.
Should I Hire a Professional?
If all of the above information sounds like a foreign language to you or if it seems like too much work for your plate, you may want to consider hiring a digital marketing specialist to run your Facebook ad campaign and pixel.
A specialized digital marketing consultant will have the proper skills and knowledge to be able to make sure your Facebook ads are working for you and your business is not losing money. With the conversion potential in a good Facebook ad, the money you spend to hire a professional will be money well spent.