If you are a business owner, you have no doubt spent countless hours trying to build your brand and identify the best ways to market your brand to your customers. Have you put this same amount of brand thought and energy into your website?
Why is Branding Important?
The importance of branding on your website is crucial as in today’s world, it is your number one selling tool. If your website is not currently consistent with your brand, this article will help to explain why it is important and what you can do to improve.
In today’s digital world, the majority of your new customers are going to find you through Google searches, social media, email campaigns, etc. When new customers see your business on these platforms, they are expecting to see the same branding across them all.
Your Brand and The Trust Factor
Consistent branding creates trust. Not only does your branding need to be consistent, it needs to be good. A well thought out branding campaign will draw in new customers and earn their trust.
If you neglect to apply proper branding to your website, you will not only harm your sales potential, you will also put a damper on your website rankings in search engines such as Google.
Google and other search engines are all about relevance. These search engines “crawl” your website and reads your content. If you don’t have content that mentions who you are and what you do, your website ranking will take a hit.
Branding is a chance to tell your companies’ story to the online world. A chance to express why your brand stands apart from your competition.
If your competition has a better grasp on branding on their website, you will lose customers to them because consumers will put more trust into the company that has a solid, consistent branding plan.
Elements of a Beautiful Brand
So, what should you focus on to make sure your branding on your website is helping you to convert sales? The most important elements to focus on are: company logo, color scheme, slogan (if you have one), font choice and other graphics.
You need to make all of these elements prominent on your website and then carry that same branding all throughout any other online marketing you do. A potential new customer should be able to see your company’s logo on a Facebook ad, click on it, and then be taken to your website that has the same matching branding.
If your website does not currently brand friendly, the time is now to makes some changes. Whether you need to simply update some color choices, or your website needs a complete overhaul, implementing quality branding techniques to your website will help your business to grow and flourish.
We hope this article provided some insight into the importance of branding on your website. If you are ready to make some changes and start to see more brand trust, give us a call today to see how we can help you.
Our web design agency in Sydney is bare none and we can’t wait to help take your brand and website to the next level!