How to Pick the Right Digital Marketing Company 2018

Today, more than ever, choosing the right digital marketing company to add to your business team can seem like a daunting task. Digital marketers seem to be cropping up everywhere. So, how to pick the right digital marketing company 2018?

This article will discuss the importance of not only having a digital marketing partner for your business but having the right one.

Benefits of Hiring a Digital Marketing Company

In 2018, the benefits of hiring a digital marketing company to support your business and brand are vast. That being said, hiring that wrong company can quickly drain your budget and have negative effects on your business’s branding.

Hiring a quality and knowledgeable digital marketing team will help your business to grow in the most efficient and effective ways possible. Business owners have so much on their plate, marketing in today’s online world is often best left to the true professionals.

Determine your needs and Budget

When searching for the right digital marketing company in 2018, the better you can convey your business’s needs and budget, the easier it will be to find the right match.

What is your company looking for in regard to your website, SEO, social media, advertising, design, etc.? Take some time to sit down and answer these questions before looking for a company to provide marketing support to your business.

You also need to know what you can spend on these services. There is no one size fits all price for marketing. A good digital marketing company should be able to work within any reasonable budget as long as expectations are clearly stated.


When searching for the right digital marketing agency, transparency is crucial. Check the prospective agency’s website. Do they have an address, bio, client list?

Unfortunately, there are a massive amount of sub-par and shady agencies out there today that offer digital marketing services at rock bottom prices. If a company is not transparent and forthcoming with information via their website, keep looking.


Do some digging into your potential marketing company’s credibility. This can involve reading through reviews on various platforms; do they seem authentic?

Ask the prospective company for references from other business owners who have used their service. Most legitimate companies will be able to give you a couple of references that you can call and verify the company’s credibility with.

Industry Experience

Does this digital marketing company have experience in your specific industry? If yes, ask about it. What went well? What did they find challenging?

Lack of experience in your particular niche is not necessarily a bad thing, a good digital marketer can handle most any industry. Inquire as to how they handle new industries and businesses.

Go with Your Gut

Lastly, after having conversations with prospective digital marketing firms, choose the one that you feel the most comfortable with. Hiring a digital marketer means you are adding a crucial part to your team that you will work very closely with; make sure it is someone you like and trust.

Navigating the world of digital marketing can be a lofty task. We hope our tips on how to pick the right digital marketing company 2018 make your search a bit easier.