How to Perform Keyword Research and Work Out if SEO is Worth Your Money

How much do you know about keyword research and internet marketing? Wondering if hiring an SEO agency is worth your money? This article will discuss how to perform keyword research and whether or not SEO is worth your investment.

Keyword Research

Keyword research is one of the most valuable, important and profit making activities in the digital marketing world. Ranking for the correct keywords can either make or break your web presence.

Doing research into your market’s keyword demand will allow you to see which words and phrases you need to target through SEO techniques to make the most profit. Keyword research also allows you to get to know your customers as a whole-what they want, what they need, etc.

In order to compete and make a profit online, it is not about the number of visitors to your website. It is about getting the right visitors to your website who were drawn there are and ready to convert into customers. This is where keyword research comes in and its importance cannot be overstated.

How to Perform Keyword Research

If you are looking to do some keyword research for your business, here are our top tips:

  • Make a list of relevant topics you would like to rank for based on what you know about your business. You can come up with anywhere from 5-10 different topics that you feel are relevant to your business.
  • Next, take each topic you selected in the first step and start coming up with relevant keywords. Think about what keywords or phrases your potential customers may be typing into search engines. This part takes some brainstorming and putting yourself into your customer’s shoes.
  • Do some research on related search terms to those you identified in step 2. Type in your search terms into Google and then check the “related search terms” box at the bottom of the page. This will show you other similar search terms that other people are looking for. Add these to your list.
  • Make sure you have a mix of long-tail keywords and specific keywords. Basically, what this means is make sure that you have some longer keyword phrases as well as some shorter ones. This will provide you with a well balanced keyword strategy. Long tail keywords are usually a bit easier to rank for than the shorter, or head terms.
  • Check in with your competitors to see what they are ranking for. You don’t necessarily need to do exactly what your competition does, but it is a good way to analyze what is working for them and compare it to your strategy.

After you have done all of this research, there are several tools out there that can help you to narrow down your list and get started with implementing SEO techniques to begin ranking for your desired keywords.

If all of this information seems overwhelming to you, you want to consider hiring a professional SEO specialist to help. SEO professionals have the skills and knowledge to pinpoint the exact keywords your business should be targeting and then go after them in the most efficient way.